So many companies are looking for ways to capitalize on the various social media channels and blogs that appear to be growing daily. Many of them have hired outside bloggers to help them create and drive content to the web in hope to catch the attention of current and future customers. There are various Marketing analytics programs that are available in order to help measure and quantify what exactly is working and what is wasting time and resources. Some of those programs enable you to :

• Empower marketing teams to build Web pages on the fly, without sacrificing feature set or control

• Utilize the extensive out-of-the box features or take advantage of the open architecture

• Easily build and offer wikis, blogs, forums and the latest in social networking

• Eliminate risky channels and make the most of your online  investment with an integrated e-commerce platform

• Provide top tier results through a broad enterprise search

• Easily offer RSS, secure subscriptions and web alerts

• Synchronize content, functionality and membership data securely, from staging to production and back

As companies continue to maximize their brand reach and frequency the method of delivery will be constantly evolving so that you must know and be able to change your marketing mix in order to meet the demands of your customers.