One of the best ways that we can get our image across to our customers is in the uniforms that we wear.  If you think of a restaurant, each person has the brand on their uniform, while at the same time the uniform allows the customer to know what our role is within the business. We take this for granted, but our customers expect it. At the restaurant, what the host is wearing immediately tells the customer what they do and what type of restaurant this will be. This goes for the chef as well whose chef shirt is critical. We all look back at the kitchen and asses the professionalism of the chef. I found a solid company that can produce these uniforms for us at www.iDbyLandau.com. Look at the chef jackets and you will see that the iD0104 projects a different statement than the equally nice iD0131. Take a look at these chef coats again, you see the difference in image and branding. You need to take the time to put yourself in your customer’s shoes. iD by Landau has put together a great site with nice images to make a sound buying decision. I appreciate the way they use models so I can get a real life idea of what my restaurant will look like. iD by Landau also has many other uniform styles to shop for. They create uniforms for small businesses, Spa’s, hotels plus they can help you withe your Logo and monogram needs! I love a site that is so laser focused. This is where business needs to be!